

By Allureriah Conover
I haven’t touched my room since 8th grade. I’m definitely not the same person as I was. Every time I came back home from school I felt like I was living in someone else’s room. I’m so happy I have the time now to add my personal touches. It’s not done but at least it’s finally looking like me. So here’s how I did it…
First, I went on Pinterest and made a board to keep all the photos I wanted to saved in there. I knew exactly what I wanted. I wanted photos the shows what I like. I personally like 90’s fashion shows, Parisian lifestyle, and quotes. I also included some photos of myself.
Then, I went on Lightroom and uploaded all the photos I saved on that board. I put the same preset on all photos. I use the preset, that I use on my Instagram photos. You can find some really good affordable ones on Etsy, if you do not own some already.
I was able to print them on the Walmart app and had them delivered to my house. I spent about $25 for all different sizes and didn’t even get to use them all.
I placed this board in the center. I bought it from the thrift store for $2. I used it as a guide to help me choose where I wanted to put all the pictures. I used masking tape on the back of them and spent 2 hours putting them on the wall.
Be sure to leave a comment down below with your Instagram name. I would love to see your wall.
Hey guys!
I’m always asked about my Instagram and how I edit photos.
So first and foremost, confidence shows through in photos. So does shyness and freaking out. Take control of your photoshoot.
When I go out to shoot I have photo ideas saved from instagram of what I want. So, when I get somewhere I’m not unprepared and standing around like ???
Before you can even find photos to save. Ask yourself who inspires you? Who’s instagram feed you’re in love with with?
Here’s 2 of my favorite feeds. When they post I honestly get really happy. They inspire me everyday.
Knowing your aesthetic will definitely help with finding inspiration. For me, I love classy, chic, French Parisian lifestyle. Even looking at my explore page is helpful. Pinterest is hands down the best app for looking for an aesthetic.
Next, is how I edit. I use my own preset (you can shop here on my blog) and you can find many others for sell on Etsy. And save it on Lightroom. Using a preset will make your feed look together. notice the difference between the two feeds below. One is more bright and pink and the other is more dark and has more contrast. When you choose your preset it should be your style/ personality. Try not to mimic exactly what someone else have.
You want to add texture into your feed. That means a good mix and variety of closeups, full lengths, flat lays, busy backgrounds, simple photos, and angles. You don’t want every photo just a basic OOTD. You want to always be switching things up.
You font need a fancy camera to take pictures. I use my iPhone portrait mood to take my photos.
Lastly I use an app called UNUM to help me figure out if I want to post a picture. Does it match my feed? Instead of me posting it to Instagram and ending up deleting it.
Make your photos unique to you. Find your vibe, brand, and niche. Do what makes you feel confident. The best photos come out of confidence and not over thinking. It’s really all about having fun.
Lo’Allure first began as an online accessories boutique. I created the website using Shopify. I also had my store on Poshmark. After a few months, I noticed it drove more sales on Poshmark. I thought to myself, “why am I spending money on a website? When Poshmark is free and make the most of my sales there.” Of course my products are a bit priced up compared to what I was selling it on my website, that’s due to Poshmark’s profit. Then, I had a big idea to close my Shopify account and start a blog. I’m able to still have my domain and put out content. You can purchase my jewelry and clothes at https://posh.mk/tUPJoUMqn5
Hey guys!
I’ve been asked the same question over and over again. That question is, “how do I become an ambassador, or how do I become an influencer?”
Build your instagram as if it’s a resume. Brands mostly work with instagrams they think they’re gonna benefit from. I started by modeling senior year of high school and I kinda just wanted to do things myself. I got tired of that life.
I also had a certain style back then. I was dressing very preppy. I wasn’t sponsored or anything, but I was still posting brands I genuinely loved to wear and eventually those brands took interest in me.
Always tag the brands and use hashtags, that are associated with them. My first real paid sponsorship didn’t come to me till like the middle of my sophomore year of college and that was the color contacts (ttdeye). That happened because I bought from them first and then posted a review on YouTube. I actually emailed them to receive a code to give people because it had gotten so many views, it was about 15k. They kept track of the analytics and payed me every time someone used the code. It got me a long time partnership with them.
Around that time I changed my style up once again, to dressing early 2000s and from using hashtags correctly that’s how I build my following.
Then when I transferred to MSU and I signed up with @influenster and you should too it’s free. All you got to do is post the products they send you. The first month, I received Garnier Fructis newest curly hair line and that’s how I started doing curly hair post. Then curly hair brands started sending me their products to make a post and review it. Also makeup brands too.
Then last summer I decided I wanted to do more fashion related post because of my major. I started again with just my personal clothes and tagged brands and eventually small clothing brands sent me stuff.
I just needed posts to build my Instagram before reaching out to brands. Once I did, I signed with influencer marketing agencies. So I can receive more brand deals. Then this last November, I partnered with Express.
I put the same filter on all my pictures so the overall look of my page looks put together and clean. Lastly, right before lockdown hit, I started getting more and more paid collabs. Definitely let me know if this worked for you and if you have any questions.
Be yourself; Everyone else is already taken.
— Oscar Wilde.
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more fashion, beauty, lifestyle related post. Subscribe below to get notified when I post new updates.
Allureriah Conover is from New Jersey and a junior at Montclair State University. She is studying fashion, hoping to get a career in PR, Styling, or Social Media Marketing. Her blog post content consist of fashion, beauty and her lifestyle. She is a frequent collaborator of leading brands such as: Express, Carols Daughter, Dolce Vida, Vanity Planet, Maybelline, Lindt Chocolate, Tailor Beauty, Karina Dresses, Toms, Glassons, Palmers, Goli, Lyft, Amazon Prime, Neutrogena, Harry and David, Rent the Runway, Home depot, Windsor, Toms main, Rephresh, Bond Touch, Sabo Skirt, Mejuri, Molly Bracken, Essie, Eterno, CVS, Selfie Leslie